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Zegna’s Expansion into Jeddah
Topic
Global Distribution for Luxury Brands
Timeline
10 weeks
Role
In this project, I analyzed Zegna’s expansion into Al Khayyat Mall, Jeddah, assessing market potential, consumer behavior, and strategic positioning within Saudi Arabia’s evolving luxury landscape. My focus included market research, competitive analysis, and go-to-market strategy, ensuring alignment with Vision 2030 and leveraging key growth opportunities.
Take a look at the project!
Zegna's entry into Al Khayyat Mall, Jeddah aligns with Saudi Arabia’s booming luxury market and Vision 2030’s economic reforms. With a rising ultra-rich population, the region presents a prime growth opportunity. Strategic factors like a high-impact pre-launch campaign, exclusive events, and sustained engagement strategies position Zegna for success, reinforcing its presence in Saudi Arabia’s evolving retail landscape.