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Bulgari’s Vision 2034: Elevating Luxury and Global Presence
Topic
Marketing Strategies for Luxury Brands and Experiences
Timeline
10 weeks
Role
I contributed to Bulgari’s expansion strategy by analyzing its brand positioning, luxury market trends, and competitive landscape to shape a long-term growth plan. My role included assessing Cannata’s Diamond’s impact on brand prestige and developing a marketing strategy to enhance visibility, customer engagement, and market expansion
Take a look at the project!
Bulgari is embarking on a long-term expansion strategy to amplify brand presence, deepen customer connections, and strengthen its foothold in key markets. With a vision extending to 2034, this plan integrates the growth of Bulgari’s luxury hospitality portfolio alongside its renowned jewelry boutiques. Backed by extensive research, the strategy is designed to enhance the brand’s prestige, market value, and global influence, positioning Bulgari for sustained success in the decad