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Maison Margiela SS24 Video Campaign
Topic
Visual Narrative for Consumer Engagement
Date
April 2023
Role
I contributed to the narrative, aesthetic alignment, styling, and editing, ensuring the campaign stayed true to Maison Margiela’s enigmatic identity. From crafting a compelling story to refining visual details, I helped bring the SS24 vision to life with authenticity and creative precision.
Take a look at the project!
For Maison Margiela’s SS24 collection, our video campaign explored the contrast between vulnerability and strength, telling a compelling love story within the brand’s signature aesthetic. By meticulously reconstructing key looks and embracing Margiela’s avant-garde essence, we crafted a visually immersive experience. A highly creative team, united by a shared vision, brought this concept to life in a carefully chosen setting, ensuring the campaign remained true to Margiela’s enigmatic identity.
